SEO for Blogs: How I optimize my small business blog for organic rankings

As a small business owner and marketer, I’m always trying to find new and creative ways to leverage my marketing expertise to help promote and drive more business for myself.  Since I love talking about digital marketing with others, I’ve realized that a great way to get ideas in front of my network is through my small business blog.  I’m always finding interesting articles and authors that discuss marketing techniques, and it helps to keep me up to date on the latest industry news.  But as many of us know, just creating content – whether it is good to bad – doesn’t mean it will be found.  You need to approach SEO for blogs in order to do so.  Blog SEO – or search engine optimization – is an effective way to get more eyeballs on your blog content.  Make the time that you’re putting into writing new content worthwhile with a few SEO tips.

Select a few important keywords to target that align with the blog post content and speak to your audience base

How: I know that for this post, a keyword phrase such as “seo for blogs” or “blog seo” would be very relevant, and phrases like “small business blog” have high search volume (537 organic searches per month, to be exact), therefore, I’ll focus on those in this post. 

 

Incorporate your targeted keywords into the copy of your blog post

How: Now that I’ve identified the targeted SEO keywords that I want to rank for, I need to put in the effort to make my blog post SEO-optimized for those keywords.  One tactic is to insert the keyword phrase into the title tag, headers, body copy, URL and meta description for my blog post, in a nature way that doesn’t look like “keyword stuffing” to the user and search engine. 

Ensure that your blog and blog posts are all mobile-friendly

How: When building any website, you should always consider the mobile and tablet user.  More and more website visitors are consuming content on the go – ignoring that audience will leave a huge amount of business on the table for you.  Ensure that the website platform you are using, or your web developers, are set up for a proper mobile-friendly experience.

What you should take away from Mary Meeker's 2018 internet trends report

Every year, Mary Meeker releases her internet trends and 2018 was no exception to that anticipated buzz.  Check out the slides here: https://www-recode-net.cdn.ampproject.org/c/s/www.recode.net/platform/amp/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018  

Here are some highlights and what they mean for modern digital marketing:

  • Mobile payments are becoming easier to complete. China continues to lead the rest of the world in mobile payment adoption, with over 500 million active mobile payment users in 2017.  So what: When building website content or digital advertising campaigns, be sure you're considering mobile experience or you'll miss a huge audience.
  • Voice-controlled products like Amazon Echo are taking off. The Echo’s installed base in the U.S. grew from 20 million in the third quarter of 2017 to more than 30 million in the fourth quarter.  So what: Voice search marketing is becoming a real thing, and savvy marketers will be the first to embrace it.
  • Tech companies are becoming a larger part of U.S. business. In April, they accounted for 25 percent of U.S. market capitalization.  So what: If you live in the Bay Area, there are so many opportunities to work in tech, or work with tech companies to up-level your marketing with their innovative tools.
  • E-commerce sales growth is continuing to accelerate. It grew 16 percent in the U.S. in 2017, up from 14 percent in 2016. Amazon is taking a bigger share of those sales at 28 percent last year. Conversely, physical retail sales are continuing to decline.  So what: If you're a retailer and you haven't optimized your e-commerce experience, there's a huge market ripe for the picking.
  • The speed of technological disruption is accelerating. It took about 80 years for Americans to adopt the dishwasher. The consumer internet became commonplace in less than a decade.  So what? Internet focused jobs and marketing tactics are on the rise and it's an exciting time to get involved.

What are your thoughts about the report or other internet trends?