SEO for Blogs: How I optimize my small business blog for organic rankings

As a small business owner and marketer, I’m always trying to find new and creative ways to leverage my marketing expertise to help promote and drive more business for myself.  Since I love talking about digital marketing with others, I’ve realized that a great way to get ideas in front of my network is through my small business blog.  I’m always finding interesting articles and authors that discuss marketing techniques, and it helps to keep me up to date on the latest industry news.  But as many of us know, just creating content – whether it is good to bad – doesn’t mean it will be found.  You need to approach SEO for blogs in order to do so.  Blog SEO – or search engine optimization – is an effective way to get more eyeballs on your blog content.  Make the time that you’re putting into writing new content worthwhile with a few SEO tips.

Select a few important keywords to target that align with the blog post content and speak to your audience base

How: I know that for this post, a keyword phrase such as “seo for blogs” or “blog seo” would be very relevant, and phrases like “small business blog” have high search volume (537 organic searches per month, to be exact), therefore, I’ll focus on those in this post. 

 

Incorporate your targeted keywords into the copy of your blog post

How: Now that I’ve identified the targeted SEO keywords that I want to rank for, I need to put in the effort to make my blog post SEO-optimized for those keywords.  One tactic is to insert the keyword phrase into the title tag, headers, body copy, URL and meta description for my blog post, in a nature way that doesn’t look like “keyword stuffing” to the user and search engine. 

Ensure that your blog and blog posts are all mobile-friendly

How: When building any website, you should always consider the mobile and tablet user.  More and more website visitors are consuming content on the go – ignoring that audience will leave a huge amount of business on the table for you.  Ensure that the website platform you are using, or your web developers, are set up for a proper mobile-friendly experience.