Trends

What you should take away from Mary Meeker's 2018 internet trends report

Every year, Mary Meeker releases her internet trends and 2018 was no exception to that anticipated buzz.  Check out the slides here: https://www-recode-net.cdn.ampproject.org/c/s/www.recode.net/platform/amp/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018  

Here are some highlights and what they mean for modern digital marketing:

  • Mobile payments are becoming easier to complete. China continues to lead the rest of the world in mobile payment adoption, with over 500 million active mobile payment users in 2017.  So what: When building website content or digital advertising campaigns, be sure you're considering mobile experience or you'll miss a huge audience.
  • Voice-controlled products like Amazon Echo are taking off. The Echo’s installed base in the U.S. grew from 20 million in the third quarter of 2017 to more than 30 million in the fourth quarter.  So what: Voice search marketing is becoming a real thing, and savvy marketers will be the first to embrace it.
  • Tech companies are becoming a larger part of U.S. business. In April, they accounted for 25 percent of U.S. market capitalization.  So what: If you live in the Bay Area, there are so many opportunities to work in tech, or work with tech companies to up-level your marketing with their innovative tools.
  • E-commerce sales growth is continuing to accelerate. It grew 16 percent in the U.S. in 2017, up from 14 percent in 2016. Amazon is taking a bigger share of those sales at 28 percent last year. Conversely, physical retail sales are continuing to decline.  So what: If you're a retailer and you haven't optimized your e-commerce experience, there's a huge market ripe for the picking.
  • The speed of technological disruption is accelerating. It took about 80 years for Americans to adopt the dishwasher. The consumer internet became commonplace in less than a decade.  So what? Internet focused jobs and marketing tactics are on the rise and it's an exciting time to get involved.

What are your thoughts about the report or other internet trends?