Webinar: Building your Digital Strategy for 2019
Mar
19
10:00 AM10:00

Webinar: Building your Digital Strategy for 2019

What should you do first to ensure you have a solid digital strategy for 2019? Whether you’re just dipping your toes into the digital marketing waters for your wine brand or you’re ready to expand efforts you have running, we will share how to get started this year. You’ll learn how other marketers have used online marketing and advertising tools to promote their businesses, and how you can connect with customers on your website and digital channels or get them into the tasting room.

In addition to an overview of key digital marketing concepts, we’ll cover how to build a digital marketing plan by setting goals to measure success against your business’ specific objectives. You will take home:

  • Ways to come up with fresh ideas to cut through clutter

  • Best practices for getting visitors to interact with your website and take action

  • Options for emails to send to your subscribers

  • Simple steps to create a social media content calendar

  • A list of online advertising channels that drive DTC

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General Assembly: Digital Marketing Bootcamp
Nov
29
10:00 AM10:00

General Assembly: Digital Marketing Bootcamp

This bootcamp is a fast overview of digital marketing that will get your marketing into shape. In addition to a survey of key digital marketing concepts, the class covers how to build a digital marketing plan and execute them using many of the essential and cutting edge digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch their online businesses, gain brand awareness, maximize customer engagement, generate online and offline conversions, and acquire customers.

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General Assembly: Digital Marketing Bootcamp
Oct
25
10:00 AM10:00

General Assembly: Digital Marketing Bootcamp

This bootcamp is a fast overview of digital marketing that will get your marketing into shape. In addition to a survey of key digital marketing concepts, the class covers how to build a digital marketing plan and execute them using many of the essential and cutting edge digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch their online businesses, gain brand awareness, maximize customer engagement, generate online and offline conversions, and acquire customers.

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General Assembly: INTRO TO DIGITAL MARKETING
Oct
8
6:00 PM18:00

General Assembly: INTRO TO DIGITAL MARKETING

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.

  • Survey today’s digital marketing landscape and its career opportunities.

  • Learn to approach a marketing campaign by identifying your objectives first.

  • Get hands-on practice identifying key performance indicators (KPIs).

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General Assembly: BREW UP YOUR DIGITAL MARKETING SKILLS
Oct
1
3:00 PM15:00

General Assembly: BREW UP YOUR DIGITAL MARKETING SKILLS

About This Event

This year, The International Coffee Organization has chosen to honor ‘Women in Coffee’ for International Coffee Day. Join us and Jittery John's for an afternoon coffee break and learn all about digital marketing. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.

  • Survey today’s digital marketing landscape and its career opportunities.

  • Learn to approach a marketing campaign by identifying your objectives first.

  • Get hands-on practice identifying key performance indicators (KPIs).

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General Assembly Women in Tech Breakfast
Sep
28
8:30 AM08:30

General Assembly Women in Tech Breakfast

I'm looking forward to moderating this panel at General Assembly and hearing from these successful women in tech!

About This Event

We invite you to join us for this interactive breakfast for Women in Technology, in partnership with April Six. We will be featuring great women in tech to give their insight on how they reached their level of success, advice on navigating the workplace, and how to help the next generation of women in tech.

This month, we're focusing on marketing! Our panelists will share their learnings, failings and secrets of success.

  • Check-in and breakfast 8:30am-8:45am

  • Panel 8:45am-9:30am

  • Q&A 9:30am-10:00am

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