About This Event
This year, The International Coffee Organization has chosen to honor ‘Women in Coffee’ for International Coffee Day. Join us and Jittery John's for an afternoon coffee break and learn all about digital marketing. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
Using real-world case studies, you’ll:
Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).