Industry: Ad tech & marketing
Challenge: Improve SEO during website relaunch
Led SEO efforts that yielded more traffic and improved user experience and engagement.
Ensured messaging consistency throughout all stages of customer journey from ad campaigns to website SEO content optimization that increased on-site conversions (i.e. contact forms) 135% year-over-year.
Paid Social, paid search & Display
Industry: Business & marketing software
Background: Company's differentiator is the seamless integration with their parent company's well-known software solution. We discovered that if we make that connect for customers, then we are very well positioned when they are ready to buy.
Challenge: Brand awareness for their solution was very low, therefore, traditional paid media tactics consistently underperformed.
Solution: Target the parent company's customers who have demonstrated an interest in us by engaging with our brand or content, but have not turned into a sales opportunity in our CRM.
Execution: Tested this audience targeting tactic in paid search, display banners and paid social media, taking a test vs. control methodology.
Industry: B2B software
Challenge: Needed to expand digital presence globally with more visibility in local markets and traffic to website that will convert to sales
Conducted keyword research to build new SEO-optimized content to attract net new visitors
Social and search listening used
Implemented multichannel digital marketing efforts (social, search, display)