Here Are Just some of the services we provide:
Digital Marketing Strategy & Media Planning
The first, and most critical step, in running any effective B2B or B2C digital marketing campaign is developing the strategy, objectives, website roadmap and media plan that will be the foundation for all your efforts. We can help you create an online marketing strategy that puts your customer first and aligns with your business goals.
Whether you're just getting started with your first website, your website needs a refresh or you have multiple digital properties to optimize, we've done it all for our clients. Your web presence is critical to showcasing your brand as you'd like your audience and customers to see it and can be your largest revenue driver if used correctly. From customer and market research to focus groups to website audits, there are many ways to take your website and brand to the next level. Let us work with you to get your website launched – or relaunched – and working for you.
Also known as PPC (pay-per-click), paid search efforts use an ad platform (i.e. Google AdWords) to advertise on the search engine results page. Consulting services include account audit for improvements, delivering best practices, and optimization and testing of ad copy, landing pages, targeting, keywords, and more.
SEO (Search Engine Optimization)
Otherwise known as organic search or natural search, SEO is the practice of improving the visibility of a website in a search engine's unpaid search results, through website content optimization, technical audits, keyword research, link building, and other best practices. With no media dollars needed, this channel can be both a revenue driver and a branding play.
Display Media Advertising & Retargeting
Display media and banner ads allow brands to reach highly targeted audiences beyond their existing networks, generating sales, leads and awareness on a wide range websites. We can help you strategize, plan, execute and optimize your display efforts.
Paid & Organic Social Media
Social media is more than just posting content to every channel available. You need to understand where to find your audience and what they want to see – and then customize that message to each relevant channel for your business. Whether you want to improve your organic social presence or use social media advertising to promote your brand, we can help with strategy and deployment of social posts and ads that drive website traffic, sales, leads and brand buzz.
Syndicating your content includes researching, negotiating and executing with publications and vendors who can promote your ebooks, webinars and other content across their sites or email databases for the purpose of lead generation or brand awareness.
Strategy, planning and execution of targeted, measurable marketing programs is how demand generation can drive leads to sales and deliver new business.
Leveraging growth channels is central to modern marketing. Digital marketers can create demand with creative growth marketing tactics in order to attract more engaged customers. Different from traditional marketing, which tends to focus more on the top of the funnel, growth marketing steps in at each stage of the marketing funnel, creating a holistic digital experience for customers – from awareness to acquisition to retention.
Agency, Vendor & Project Management
There is an art to balancing the relationships with your agencies and vendors to ensure you are getting the most out of those partnerships. Let us help you manage the details, so you can focus on what’s most important to you – running your business.
Digital Marketing Education & Workshops
Education is a huge part of feeling confident enough to take on modern digital marketing practices. We offer virtual and in-person workshops that will give you and your team the training needed to get started with any of these digital marketing and online advertising approaches and tactics. We can come in for an introduction to digital marketing, a deep dive into one channel or facilitate brand, strategy and planning brainstorms. Standard and customized training modules available upon request.